Dittto

Fix your landing page hero copy without hours of research.

Visit Website
Dittto

Introduction

What is Dittto?

Dittto is an AI-powered platform that claims to help you write killer hero copy for your website. Think of it as a ChatGPT for your homepage, but instead of just spitting out generic text, it supposedly analyzes your business and generates copy that's tailored to your target audience.

Features

Dittto boasts a few key features:

  • Brand Voice Recommendations: Apparently, you can "try on" different brand voices from top companies in your industry (or just steal from the best SaaS brands).

  • Hero Copy Studio: This is where the magic happens. You choose a brand voice and Dittto generates multiple variations of hero copy for you to A/B test.

  • Website Positioning Audit: Dittto analyzes your website and makes sure your product positioning is clear and consistent. Because apparently, most websites are confusing messes.

How to Use Dittto

Dittto is pretty straightforward. You sign up, choose a plan, and then start playing around with their AI-powered copywriting tools.

Price

Dittto offers two pricing plans:

  • For Growth Marketers: $19.99 one-time fee. Get 5 credits for free. Includes 200 AI credits, 5-10 pages, GPT-4, +30% performance, and unlimited website positioning audits.

  • For Solopreneurs: $9.99 one-time fee. Get 5 credits for free. Includes 50 AI Credits, 1-3 pages, GPT-3.5, and 3 unique websites.

Comments

Look, I'm all for AI tools that can help you write better copy, but Dittto seems a little too good to be true. Is it really possible to generate high-quality, unique copy just by choosing a brand voice? And what about the ethical implications of copying other companies' hero copy?

Helpful Tips

  • Don't just blindly trust Dittto's output. Always review and edit the generated copy to make sure it's accurate and reflects your brand voice.
  • Use Dittto as a starting point, not a finished product.

Frequently Asked Questions

  • Is it legal to use other brands' hero copy as inspiration? Probably. But it's not exactly ethical.

  • Why is the basic subscription $9? Because they're trying to make a profit, duh.

  • Can’t I just use GPT-4 myself and come up with hero copy? Sure, but you'll probably spend a lot more time doing it.

  • What is a credit? It's a unit of AI power. You need credits to generate copy.

  • How does Dittto keep my information safe? They say they use industry-standard security measures. But who knows?